GYM IN A BOX® Featured again on Cuomo| NewsNation— The Small Business Fight America Needs to Hear
Today, Chris Cuomo mentioned GYM IN A BOX® once again on NewsNation during his national small business update — and for us, this spotlight couldn’t be more meaningful.
This wasn’t our first time on his radar.
I was invited on his show twice in person earlier this year to discuss a crisis that has been devastating American small businesses since “Liberation Day” in April — a day that was supposed to bring relief, yet did the opposite for thousands of founders like us.
Since then, Chris has continued to cover this issue because the truth is simple and deeply painful:
Illegal tariff surcharges are destroying small businesses, not big corporations.
How the Tariff Crisis Hit GYM IN A BOX® L.A.
As a family-run wellness-tech brand with patented ToneUp15® StimFit Technology, we’ve spent years building something extraordinary in an industry dominated by billion-dollar tech giants and Amazon’s aggressive copycats.
But when the new Trump tariff taxes hit:
- The cost of goods skyrocketed overnight
- Inventory was taxed repeatedly
- The crucial pre-Christmas season collapsed
- Customers had less to spend
- Our margins were wiped out without warning
This is not a normal dip in sales — this is an economic gut punch to small innovators across the country.
Big corporations can absorb it.
They raise prices, restructure, and file lawsuits.
Costco and other giants are already suing to get their tariff money back.
Small businesses?
We don’t have the legal teams or resources for that.
We fight, we hustle, and we survive the storm with determination — not billion-dollar backing.
Our Industry Is a Battle of Titans — And We Still Stand
In the wellness-tech space, we’re already up against:
- Billion-dollar fitness and beauty tech companies
- Amazon resellers copying innovations overnight
- Global manufacturers flooding the market with cheap replicas
Despite all of this, we built GYM IN A BOX®, created patented technology, and grew a loyal customer community through:
- Persistence
- Hard work
- Innovation that genuinely helps people
- A refusal to back down
The will to survive matters.
And we’re proud to say — it shows.
Why Chris Cuomo’s Voice Matters
Chris has been covering this crisis since April because he understands how serious the situation is for small businesses.
He had us on his show twice to share our story.
And today, he mentioned GYM IN A BOX® again in his new small business special — shining much-needed light on what’s happening behind the scenes.
This awareness matters.
It helps customers understand the real battle small American companies are fighting just to stay alive.
How You Can Support
If you want to support a real small business that designs, develops, and invests in patented wellness technology — not a giant corporation — your support truly makes a difference.
➡️ Shop GYM IN A BOX® directly at:
Every purchase helps a family-owned business continue innovating in an industry stacked against the little guys.
Thank you for standing with us,
Nika Cristiani
Founder & Inventor
GYM IN A BOX® L.A.