Hi Nika, thanks for joining us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry

Some of the top trends in the fitness, beauty, and technology industries accordingly to Nika’s experience and expertise in the industry spamming 30 years, include:

1. The rise of purpose-driven brands that focus on more than just profits just like Nika’s GYM IN A BOX, which not only aims to make a profit but also empowers women to improve their strength, health, self-confidence, and appearance through the use of our innovative Bodysculpting and Beauty Tech Devices.
Profit-driven brands are becoming increasingly popular as consumers look for companies that share their values and have a positive impact. This trend demonstrates a shift in consumer behavior towards social and environmental awareness.
This growing trend is due to a number of factors. Firstly, it reflects the fact that more and more consumers, globally, prefer to buy from companies that align with their personal values. In fact, a study from 2020 found that consumers in the US develop stronger connections with brands that are in line with their social values.
Moreover, research from Kantar Consulting has shown that purpose-driven brands have seen a 175% increase in brand value over the course of 12 years, compared to brands with no specific purpose, which only saw a 70% increase.
Additionally, purpose-driven companies are also attracting more investor interest. Deloitte’s research has revealed that these brands experience three times more growth compared to their competitors. Furthermore, investors and banks are now considering environmental and social impact as a crucial factor when making funding decisions for organizations.
Purpose-driven marketing involves more than just traditional tactics; it creates an emotional connection with consumers by sharing values. This includes authenticity and transparency, where companies demonstrate their strong commitment to social responsibility. It also involves aligning with a higher purpose, such as social justice, environmental sustainability, or supporting the community. Furthermore, making values-based decisions, which prioritize purpose and ethical and environmental values, is a crucial aspect of purpose-driven marketing.

2.The growing popularity of affordable and accessible AT HOME GYM and AT HOME SPA devices. At Cristiani’s Balance Fitness & Nutrition, LLC, we are proud to design, manufacture, and distribute our own GYM IN A BOX products, which cater to this demand. With the current state of the economy and rising costs of living, these products are becoming increasingly desirable for individuals looking to maintain their fitness and beauty routines at home, work, and while traveling.
Many individuals are attracted to the facilities and classes offered at the gym, yet nearly 67% of gym memberships remain unused. In today’s busy world, finding time to visit the gym has become increasingly difficult compared to squeezing in an hour of exercise at home, especially for those who hold full-time jobs. This shift towards at-home fitness echoes a global trend, according to Nino Cristiani, Chief Product Officer and Head of Training and Technology at GYM IN A BOX, a digital fitness company. Prior to the pandemic, many believed that the gym was the only place to achieve an effective workout. However, the pandemic has revealed that one can fulfill their fitness needs from the comfort of their own home.
In 2021, 54% of Americans who exercise purchased at-home exercise equipment, and the home gym market is projected to grow at a rate of 5% per year until 2030, according to a recent report by Acumen Research and Consulting. Having a home gym eliminates many barriers that previously hindered individuals from exercising, such as choosing between staying home and indulging in unhealthy snacks or making the effort to go to the gym. Say goodbye to time and gas wasted on commuting to the gym, rushing to make it to a class on time, deciding on appropriate workout attire, waiting for someone to finish using equipment, and feeling self-conscious about exercising among a crowd of seemingly perfect individuals. Thanks to GYM IN A BOX, consumers not only have a fully equipped home gym integrated into smart apparel that is user-friendly, but also have access to anti-aging devices typically only available at expensive medical spas.

3.Increased acceptance of women like myself in the Wearable Tech industry. It is my goal to see a future where there are no longer “female leaders,” but rather just “leaders.” This is something I am contributing to with my unique patented High-Tech State-Of-The-Art fitness and beauty products. I want to raise awareness of the persistent existence of invisible yet pervasive barriers — often referred to as the “glass ceiling” — that girls and women face across various sectors.
Women Empowerment is the main subject of our company’s mission .
The subject of women’s empowerment has come to hold great importance in discussions regarding development and economics. Empowerment in the economic sphere allows women to have control over resources, assets, and income, while also building their ability to manage risk and improve their well-being. This approach can provide support for oppressed genders in a specific political or social setting. While often used interchangeably, the concept of gender empowerment encompasses individuals of any gender, emphasizing the distinction between biology and gender as a societal role. Promoting women’s empowerment through literacy, education, training, and raising awareness can elevate their status and enable them to make strategic life choices that were previously denied to them. Nations, businesses, communities, and groups can all benefit from implementing programs and policies that embrace the idea of female empowerment, which ultimately contributes to the quantity and quality of human resources available for development. This is a crucial aspect to consider when addressing human rights and development. It is worth noting that projects focusing on women’s empowerment have higher benefits compared to those that simply mainstream gender. Although over half of bilateral finance for agriculture and rural development already mainstreams gender, only 6% treats gender as a fundamental principle. If development interventions targeted at empowering women were to reach half of small-scale producers, it would significantly increase the incomes of 58 million people and build the resilience of 235 million people.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

NIKA CRISTIANI
Creator of “GYM IN A BOX”Beverly Hills, California
QUEEN OF WOMEN EMPOWERMENT

“In The Future, There Will Be No Female Leaders. There Will Be Only Leaders”!
Nika Cristiani.

Nika Cristiani is a successful fitness entrepreneur and inventor from Beverly Hills, California. She is the creator of Gym in a Box, a innovative fitness solution. Notably, she has been recognized as “Inventor of the Year” for her work on Gym in a Box. This award is a significant achievement, highlighting her creativity and impact in the fitness industry. Nika Cristiani’s work focuses on making fitness accessible and convenient, which is evident through her innovative, fitness & beauty technology empowered product line.

Nika Cristiani is not only a serial entrepreneur, but also a highly-respected fitness expert and Celebrity Trainer and published Healthy Aging Author. She is the CEO of Cristiani’s Balance, Fitness & Nutrition, LLC, located in Beverly Hills. Her brand, GYM IN A BOX – The Secret Training & Beauty Tools Of The Stars, offers innovative portable smart fitness equipment and workout solutions. As the co-founder and brand influencer of this brand, Nika is also known as a leading expert in promoting healthy living, with a particular focus on empowering women.

“You can achieve everything you wish for, but if you want things done, you have to do it yourself. It’s all about our mindset. Your mind is your greatest strength. Within it lies the power to conquer any obstacle and shape your reality.”

Nika encourages women to focus on the positive and believe in themselves. She believes that age is just a number and lives her life acting younger than her actual age, staying trendy, fit, and fashionable. She created her own sense of style instead of following any particular trend.
Nika’s motto is “I create the things I wish existed.” She is a strong believer in following your dreams, no matter your age. She wants to inspire other women to never give up on their dreams just because society tells them they are too old or not capable . Nika is a living example of never letting age hold you back from achieving your dreams.

As a tech-savvy businesswoman, Nika has combined her passion for fitness and beauty to create GYM IN A BOX, a revolutionary fitness and beauty line for all ages. Her technology helps people of any age to build muscles, tone and tighten their skin.

In Europe, GYM IN A BOX’s technology has been popularly utilized among elite athletes for many years. This technology allows them to achieve maximum training effectiveness, while for the general public, it offers a fit and toned body with minimal time commitment. However, for the majority of individuals, achieving fitness goals can be challenging due to lack of time and discipline. This is where GYM IN A BOX’s fitness technology comes in to play a crucial role in overcoming these barriers.

To cater to this need, Nika has developed the ‘GYM IN A BOX’ concept – a revolutionary digital BodySculpting and Massaging technology called ToneUp15 ®️ that is integrated into exclusive fitness apparel and Beauty devices. This allows individuals to effortlessly incorporate effective fitness routines into their daily lives, without the need to physically go to a gym. By following the app-based programs and wearing the specialized fitness clothing, people of all ages and abilities can achieve their fitness goals with low impact on their joints. ToneUp15®️ training can be beneficial for older adults, especially for muscle building and strength training. GYM IN A BOX uses electrical impulses to stimulate muscles during exercise, which can help older adults achieve results even with lower-intensity workouts. ToneUp15®️ training can also be easy on joints and tendons because it focuses on balance and bodyweight exercises. 

The ‘GYM IN A BOX’ is designed in downtown LA to be fashionable and stylish, catering to both women and men who desire to stay physically active and in shape. By toning and tightening muscles and providing a powerful massage, their smart activewear offers the perfect solution for a convenient and effective fitness routine.

When reflecting on what success means to her, Nika shares the belief of business tycoon Richard Branson, who stated that active and practical engagement is key to achieving success. Nika exemplifies this through her unwavering dedication to her brand and products, GYM IN A BOX. Her patented ToneUp15®️technology is integrated into all of her brand’s smart apparel and beauty devices, showcasing her relentless commitment to driving innovation.

The ultimate goal of Nika’s company is to empower women regardless of their age or social status, by helping them feel beautiful, strong, and confident with just the push of a button. Along with her husband and business partner Nino Cristiani, who brings a wealth of tech expertise from Silicon Beach, as well as a team of engineers and LA fashion designers, Nika has created groundbreaking and patented fitness and beauty technology.

Nika’s passion for her work is evident, as she believes that nothing great in the world can be achieved without it. She defines winning as more than just coming in first place, but rather having the determination, pride, and perseverance to never give up. While the price of victory may be high, the potential rewards are immeasurable. For Nika, winning also means embodying class, pride, and character, as these qualities ultimately lead to success.

According to Nika, having the right mindset is crucial to achieving anything. She firmly believes that anything, big or small, starts with a strong mental attitude. As the saying goes, “if you want something done, do it yourself,” and Nika lives by this mantra every day.

In the pursuit of success, action is the key foundation. Nika understands that taking action is essential in reaching one’s goals, and she continues to demonstrate this in her work. As she puts it, “Action is the foundational key to success.”

For Nika, success is not just about achieving goals, but also about learning from failures and maintaining enthusiasm throughout the journey. She believes that success is the result of small, consistent efforts that are made day in and day out, ultimately leading to greatness.

“My greatest accomplishment was securing placement for my products on QVC HomeShopping TV Germany, which led to such successful sales that we were quickly recommended to QVC UK. This resulted in our debut on QVC HomeShopping TV in the Uk in September 2024, followed by QVC USA in 2025.

At our brand, we are committed to providing accessible fitness and beauty solutions for all ages, genders, and fitness levels. We firmly believe that age should not be a barrier to looking and feeling one’s best. Our products are meticulously designed with German engineering and backed by scientific research, ensuring safe and effective use for anyone.

GYM IN A BOX is a trailblazer in the fitness industry, driven by a mission to bring health, beauty, and fitness within everyone’s reach. Their innovative smart fitness product line and technology are aimed at shattering barriers and empowering individuals to achieve their wellness goals. As seen on TV and newly featured on QVC Home Shopping TV in Germany and starting in September on QVC Uk, GYM IN A BOX brings its cutting-edge technology and versatile fitness solutions to millions of viewers. With GYM IN A BOX, revolutionize your workout routines at home and experience the future of smart fitness.

GYM IN A BOX L.A. offers top-of-the-line anti-aging devices that are recommended by dermatologists. These devices utilize powerful and scientifically-proven technologies such as their patented ToneUp15 ®️ MicroCurrent and LED light therapy to address common skin concerns like wrinkles, spots, and laxity. They provide effective results that are comparable to in-office treatments, but at a more affordable cost. These devices work by boosting the skin’s natural processes and require consistency in use to see noticeable improvements.
We offer a wide range of options for at-home anti-aging devices, all with the goal of achieving younger, fresher, and better-looking skin.

My newest venture is bringing technology to Denim with the first ever Power Jeans with integrated ToneUp15®️ fitness technology! After 7 years of hard work on this specific product launch, , GYM IN A BOX is bringing cutting-edge technology to denim. These jeans HotPants are not just for fashion, but can actually help you shape , lift and train your booty and reduce the cellulites and fatty areas underneath it with just the push of a button. Say goodbye to long workouts and hello to efficient 15-minute routines.

GYM IN A BOX caters to your unique body goals, and lifestyle, delivering superior results.

And with our extensive workout library, you can choose from a variety of routines, from sculpting to strength to flexibility training. Not only do our jeans target both slow-twitch and fast-twitch muscle fibers, promoting balanced muscle development and growth, but they also provide a low-impact solution suitable for all fitness levels.

We are honored to have received several prestigious awards, including “Best Newcomer Active Wear 2023,” “Most Innovative Active Wear 2023,” and “Product of the Month 2022.” Furthermore, we are proud to have been recognized as “The Secret Training Tools of the Stars” and “Inventors of the Year 2022 for our innovative work in advancing electronic muscle stimulating and body sculpting technology, along with my business partner, husband, and Co-Founder Nino Cristiani. I am also personally thrilled to have been awarded the title of “Rising Star Female Entrepreneur 2023.” Our accomplishments have been featured in the October 2023 issue of “Best Holistic Life Magazine” where we were voted as the “Hottest New BodySculpting & Beauty Technology 2024” and as the “Most Loved Product Line among Influencers and their Followers.”
As someone who strongly believes in the connection between physical health and successful leadership, I am particularly elated to have been named the “Ultimate Leader 2024” by the Leaders Ultimate Edition Magazine in July 2024, an AI-based VIDEO MAGAZINE for modern leadership inspirations. This recognition is a testament to the positive impact of our patented fitness technology in creating passive fitness concepts in the workplace and solidifying our position as a global market leader in revolutionizing operational Health Management.
While we are grateful for the awards and titles we have received, what truly matters to us is the satisfaction and positive results of our customers. Our products are a reflection of our hard work and dedication, and our main goal is to help others and make a positive difference in their lives. Our loyal customers have shared their amazing success stories, and their testimonials speak volumes about the effectiveness of our products.

Discover our highly acclaimed product, Bestseller on QVC HomeShopping TV, the patented Gym In A Box ToneUp15 ®️ MicroCurrent MagicTone Abs Builder & Waist Slimming FitBelt for Women and Men – a game-changer in the world of fitness. This versatile MicroCurrent Abs Exercise Waist Trimming Device has been recognized as our HERO product and is loved by celebrities and influencers globally. With just 15 minutes of use per session, it can help you achieve your goals of waist slimming and toning. In fact, using our MagicTone FitBelt for 15 minutes is equivalent to walking 4 miles or working out your abs for 90 minutes at the gym. And that’s not all – our satisfied customers have reported a waist reduction of 2-3 inches in just 4-6 weeks by using our FitBelt twice a day, thrice a week.”

Abs Builder MagicTone FitBelt

Find all of our GYM IN A BOX products here:
https://gyminabox.la/collections/all

LinkedIn
http://linkedin.com/in/nika-cristiani

TikTok

Can you share a story from your journey that illustrates your resilience?

When we founded our company in Beverly Hills in 2015, we invested a lot of money in creating a cutting edge FitTech Gym in Beverly Hills. Just before the Grand opening and after we invested in all the equipment, architects, designers and marketing, a woman broke into our home and office in Venice Beach and stole all our assets, belongings, equipment what was necessary to actually open the first gym of its kind. So we literally had to start from scratch after everything we worked for, was stolen from us. Then we rebuilt it again after successfully launching a Kickstarter campaign ( with literally zero budget) and our FitTech Personal Training services where we soon trained top athletes and celebrities. We managed to again build a very successful businesses in a very short spam of time, then came the pandemic and we lost everything we re-built because the Government had closed our business to to the lockdowns for over 2.5 years. That was so hard to overcome but we were resilient, never gave up and without getting any financial help from the Government, we took the time of the pandemic related stillstand and created our first GUM IN A BOX product, our FitBelt, launched it in the height of the pandemic in December 2021 | January 2021 which is meanwhile a Hero product that went viral on TikTok and sold out on QVC HomeShopping TV in 5 minutes . In that time from 2021 until today we developed, designed, patented and manufactured 15 new wearable fitness and anti aging products and are now ready to distribute them worldwide, hopefully with the help of business savvy investors, strategic partners or brand collaborations. My dream is to license and incorporate our toning and shaping technology into all of Lululemon’s Yoga pants and tops, which will help their users not only to look incredible, but also burn calories and shape their bodies just by wearing awesome SMART active wear as our tech actively helps get people in shape .

Can you tell us the story behind how you met your business partner?

I met my co- founder and business partner Nino Cristiani when I was working for a fashion company as their PR and Marketing Manager organizing a huge event in one of his businesses – a high end nightclub and restaurant in our hometown Stuttgart, Germany. To make a long story short, he not only became my business partner of 25 years, but also my husband . And here we are!

Contact Info:

• Website: https://www.gyminabox.la
• Instagram: https://www.instagram.com/gyminabox.la
• Facebook: https://www.Facebook.com/gyminaboxla
• Linkedin: http://linkedin.com/in/nika-cristiani
• Youtube: https://www.youtube.com/@gyminabox
• Other: TikTok
  

ARTICLE: https://canvasrebel.com/meet-nika-cristiani/