“My mission is to bring cutting- edge technology to fitness apparel and create the world’s first exclusive range of fitness fashion that empowers women to get stronger and healthier simply by wearing it. Fitness At Home has become a new lifestyle and our new Smart Apparel line Gym In A Box™ " Tone At Home” fits perfectly into this new Zeitgeist. Train better, perform better, feel better!"
Located between the Marina‘s exclusive yacht harbor and the fitness mecca of Venice Beach, these exclusive PowerTech Training services are frequented by Hollywood stars and starlets and LA’s rich and beautiful. This keeps both Nika and Nino experimenting with the latest fitness trends from around the world, constantly improving and perfecting, to answer the fitness and toning needs of some of the world’s most demanding clients. This passion translates into state-of-the-art fitness development, patent pending technology and patented design without compromising on comfort.
In particular, Nika and Nino have pioneered Electro Muscle Stimulation (EMS) in the US. EMS fitness tech has the potential to revolutionize the fitness space, enhancing the effectiveness of conventional training by up to 20 times. In Europe, EMS has been used at the top end of the fitness spectrum for decades. For top athletes this means maximum training effectiveness and for everyone else a fit and super-toned body with minimum time investment. “Most people simply do not have the time and discipline to achieve their fitness goals. EMS fitness tech can be the key in solving this,” says Nika.
To achieve this, Nika has now launched a new venture, called "Gym In A Box™", with the help of a team of fitness tech, marketing and startup experts in Los Angeles and Silicon Valley. Nika’s goal was to adapt EMS fitness technology so that it can be seamlessly integrated into a range of exclusive, but affordable, ActiveWear that can be worn in simple everyday situations. “Our ‘Gym In A Box™ ’ concept will bring the revolutionary potential of EMS into the day-to-day living of our customers, freeing women from the need to go to gyms, and enable them to fully enhance their femininity," says Nika. Women strive to be super wives, super moms, and career women. All the while, they stress about getting older, gaining weight, and competing with younger women in the workforce. Women are spending billions worldwide on buying their way into a fitness lifestyle, but most still fail to achieve their goals. The key obstacle is lack of time! Women don't have time for gyms - 67 % of all gym memberships globally are unused.
“Tone At Home” is the future of fitness.
“Achieving this has been far from easy, but I am so excited about what we are doing that it feels like nothing can stop us. Especially in these unprecedented times of COVID-19, we felt we had to bring something to the world that empowers people to feel more beautiful, fitter and healthier from the safety of their own homes, ” concludes Nika. "We see an urgent need to take a more sophisticated approach to customer experience, that will allow us to strike the right balance between the use of the human touch and technology. To get that balance right, we talked to hundreds of women that we trained with our fitness tech devises, as well as with conventional training methods in the past two decades. We asked them about their individual needs, goals, desires and what they would love to change, if they could. Their honest and authentic answers helped us learn about their technology buying decisions as well as what we need to incorporate in our products to specifically help women engage with our wearables and truly benefit from them.
That's how we started to develop "Gym In A Box™ ".
Our new patent pending TONEUP15™ technology is based on scientifically proven and safe EMS Technology, but engineered to be almost invisible so as to seamlessly integrate into a wide range of fitness apparel that women love to own and wear.